Unlike
most competing products, Web Traffic Reporting includes the ability
to data mine and drill down into individual Web pages, user
activity, IP addresses, paths, and more—which can be correlated into
insightful results (e.g., most popular product, marketing campaign,
referring website). In addition, geographic analysis, report items,
and mapping are available by country, state, province, and city.
Unique to Web Traffic Reporting is the ability
to reprocess imported log data repeatedly as new reports are added
to Web Traffic Reporting or to reflect exclusion and/or additions as
you refine your metrics. With competing products, new reports only
provide results from the moment the report is made available. Web
Traffic Reporting allows the reprocessing of existing log data over
any time frame so that website owners can see future reports on
yesterday’s data.